Charlotte Tilbury Combines AI and Artistry for New App Launch
Charlotte Tilbury has launched its first mobile app called "Charlotte Tilbury: Easy Beauty For You." The app is designed to assist consumers in finding the right beauty products and learning how to apply them while they shop.
The app serves as a central platform for makeup tutorials, breakdowns of red carpet looks, and the brand's shade matching and skin analysis tools. Users can also schedule one-on-one virtual consultations with professional makeup artists from the brand.
Corinne Suchy, the brand's chief growth officer, described the app as a combination of artistry and technology, aiming to provide a personalized experience similar to sitting in Charlotte's makeup chair and receiving advice.
Last month, the brand introduced its skin analysis tool, which assesses various aspects of the skin, such as hydration, dark circles, pores, and wrinkles, through a series of questions and a selfie. Based on the analysis, the tool offers tailored recommendations.
In addition to the makeup shade match assessment already available, app users can now learn correct application techniques through an augmented reality (AR) selfie tool that provides product placement guides.
Suchy acknowledged that there are individuals who are comfortable with beauty and can create full looks confidently, while others simply want guidance on finding the right foundation shade or lip color.
The app exclusively debuted the brand's new Airbrush Flawless Lip Blur liquid lipstick, endorsed by Bella Hadid, on Tuesday. It comes in eight shades and retails for $35. The brand stated that Flawless Airbrush is its top-selling franchise, and Lip Blur brings a "smoothing, blurring effect" to the lip category.
Charlotte Tilbury's app provides behind-the-scenes content and a glimpse into Charlotte's world. Last year, the brand collaborated with Obsess to create a virtual world called Pillow Talk Party Virtual Beauty Wonderland. The app, however, focuses more on personalized recommendations and offers a look into Charlotte's own world, rather than gamifying the experience or making it social.
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