5 Queer-owned beauty brands to add to your makeup kits
Pride month is all about celebrating the LGBTQIA+ community, so here we have a lineup of beauty brands owned by queer individuals to add that touch of the rainbow to your makeup collection.
When rainbow-colored logos take over and flags become vibrant, we know that Pride month has arrived! With our Instagram feeds and streets adorned with the spirit of love, we also recognize that it's the time of year when fashion and beauty industries embrace rainbow-themed collections. Speaking of which, amidst the numerous brands that engage in rainbow-washing, it's crucial to make wise choices and acknowledge the brands actually operated by LGBTQIA+ community members. While fashion is important to queer individuals, it's beauty that resonates with them the most. Therefore, we have compiled a list of queer-owned beauty brands that cater to the needs of the LGBTQIA+ community. From makeup to skincare, these brands proudly support the pride community.
The Nature Masons
The Nature Masons, founded by the queer duo Mrinalini Deshprabhu and Jennifer Parras, is a Goa-based brand that offers sustainable skin and hair care products. With a focus on transparency and sustainability, The Nature Masons provides gender-neutral, cruelty-free, organic, and zero-waste products, including body care, hair care, and even oral care.
KimChi Chic Beauty
No discussion of queer-owned beauty brands is complete without mentioning the drama of drag queens. Enter KimChi Chic Beauty, owned by the famous drag queen from RuPaul's Drag Race, KimChi. This brand perfectly combines the flamboyance of drag with the art of makeup. From vibrant eyeshadows to full-coverage concealers, KimChi Chic Beauty offers a wide range of products.
Jason Wu Beauty
Reimagining beauty and embracing femininity are two defining traits of Jason Wu's beauty brand. In addition to offering fragrances, skincare, and makeup, the brand also supports GMHC, an organization that promotes the health of gay men. 1% of the brand's proceeds from sales are directly donated to the organization, making it truly deserving of recognition.
Studio TanaÏs
Founded by TanaÏs and Talysha, Studio TanaÏs is a highly acclaimed queer-owned beauty brand known for its inclusive nature. From fragrances to makeup, Studio TanaÏs aims to challenge traditional beauty standards and foster an inclusive environment for the LGBTQIA+ community, particularly queer individuals of color.
Flower Beauty
Owned by the beloved 90s icon Drew Barrymore, who identifies as bisexual, Flower Beauty promotes the notion that "Beauty is for everybody." This brand offers cruelty-free products at affordable prices, making it one of the most renowned queer-owned beauty brands.
Remember, the Pride month is a time to celebrate and support the LGBTQIA+ community. Let's embrace these queer-owned beauty brands and add a touch of rainbow pride to our beauty routines.
Hero Image: Shutterstock Courtesy
Featured Image: Courtesy Flower Beauty
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